Children’s Hospital of Wisconsin is a highly-ranked Children’s Hospital that wants to be known not only for its clinical expertise, but also as a resource to families for health and wellness education.
In partnership with Kohl’s Cares, the Kohl’s Cares Grow Safe & Healthy program was developed to help change behavior of young people in Wisconsin, ages 6-18, and develop Children's Hospital of Wisconsin into a resource for families to go for tips on living a safer and healthier life.
The program included program name development and logo design, program website, online banner ads, character design, Keep Spriggy Safe game app, music and sound design, game kiosks and TV.
Meet Spriggy – Our Program Character
Spriggy is one happy fellow who loves to bounce around and have fun. But when it comes to staying out of trouble, Spriggy has a lot to learn. Spriggy is dependent on kids and parents across Wisconsin to keep him safe and healthy. By taking care of Spriggy, kids are learning how to take care of themselves so they too, can grow safe and healthy.
Spriggy is one happy fellow who loves to bounce around and have fun. But when it comes to staying out of trouble, Spriggy has a lot to learn. Spriggy is dependent on kids and parents across Wisconsin to keep him safe and healthy. By taking care of Spriggy, kids are learning how to take care of themselves so they too, can grow safe and healthy.
Keep Spriggy Safe Video Campaign
"Breaking Bed" (link)
"Splish Splash" (link)
"Catching Spriggy" (link)
"Breaking Bed" (link)
"Splish Splash" (link)
"Catching Spriggy" (link)
Keep Spriggy Safe Game
It's your job to keep Spriggy safe! As players guide Spriggy safely through potential dangers, they collect coins and anwer questions correctly to earn points and advance to the next room.
It's your job to keep Spriggy safe! As players guide Spriggy safely through potential dangers, they collect coins and anwer questions correctly to earn points and advance to the next room.
Available at the App Store and Google Play. Check it out!
Parents and kids learn about safety tips & activities they can do together.
Webpage/Kiosk/Mobile
The Grow Safe & Healthy website covers safety
tips for kids 6 to12 years old and teens ages 13+.
Keep Spriggy Safe Kiosks
Kiosk were installed in pediatric clinics, libraries and YMCAs
to help spread the importance of injury prevention.
The kiosk features iPads with the Keep Spriggy Safe game and safety tips
and a take-one brochure.
