My official consideration of writing as a career came after discovering I was much better at describing my mishaps in chemistry class than actually doing the experiments. Since then, I’ve had fun developing the strategic thinking and creative for a lot of great brands. 
I'm a writer and brand storyteller who loves what I do because
I get to dive deep into brands, audiences, and culture – and 
then shape work that sparks real emotion and results.
My work spans a range of content formats, including short
and long form, video, TV, radio, social media, digital,
websites, and print.
I’ve led teams, shaped strategy, and delivered creative that resonates. I thrive in fast-paced environments and love working closely with a talented team to bring the best ideas to life.
I love learning about consumer behavior, needs and wants. I love learning about brands, products and services, and what makes them tick. I love strategy and storytelling. But most of all, I love observing, listening and collaborating to create great work.

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