ABOUT ME
Thinker/doer/strategic storyteller. I love learning about consumer behavior, needs and wants. I love learning about brands, products and services, and what makes them tick. I love strategy and storytelling. But most of all, I love observing, listening and collaborating to create great work.
Thinker/doer/strategic storyteller. I love learning about consumer behavior, needs and wants. I love learning about brands, products and services, and what makes them tick. I love strategy and storytelling. But most of all, I love observing, listening and collaborating to create great work.
WHAT I’M DOING, WHAT I’VE DONE
Creative Director/Writer
Bayer CropScience Vegetable Seeds • June 2025 – Present (Contract)
Bayer CropScience Vegetable Seeds • June 2025 – Present (Contract)
• Provide creative concepting, copywriting and global marketing support for Vegetables by Bayer and its two flagship seed brands, Seminis and De Ruiter. Includes creative campaigns, video content, website content, social media and digital.
Creative Director/Writer
Cannonball Advertising & Promotion, Saint Louis, Missouri • January 2014 – June 2025
Cannonball Advertising & Promotion, Saint Louis, Missouri • January 2014 – June 2025
Healthcare:
• Missouri Baptist Medical Center – mammography awareness campaign. Print and social media.
• BJC Healthcare – Print, digital and social media for OBGYN and Primary Care.
Agriculture:
• Bayer Environmental Science – led the creative strategy, concepting and writing for specific business segments – golf, lawn, pest management & public health, stored grain, and vegetation management. Print, video, digital campaigns and trade shows.
• Bayer Vegetable Seeds – wrote competitive analysis & positioning statements, seed variety naming.
Food & Beverage: On the Run Convenience Stores – campaign development to increase awareness and in-store traffic. Included web, social media and digital.
Lawn & Garden:
• Glee Potting Soil – full brand refresh with A+ video content, updated web experience, digital,
social and retail displays.
• Bayer Advanced Season Long Weed Control – helped concept and write ”The Science Below Campaign” to show the product benefits above & below the lawn surface. TV, radio, web, social, OOH.
Education: Washington University (branding campaign), Lift For Life Academy (digital recruitment campaign), Saint Louis Priory School (digital recruitment campaign).
PSA:
• MoDOT – created a disruptive, thought-provoking campaign to motivate young males to wear their seat belts. Included video, social media and digital.
Other work: Bellefontaine Cemetery (strategic positioning, social media), Humane Society (spade/neuter campaign), Circus Flora (digital campaign)
• Missouri Baptist Medical Center – mammography awareness campaign. Print and social media.
• BJC Healthcare – Print, digital and social media for OBGYN and Primary Care.
Agriculture:
• Bayer Environmental Science – led the creative strategy, concepting and writing for specific business segments – golf, lawn, pest management & public health, stored grain, and vegetation management. Print, video, digital campaigns and trade shows.
• Bayer Vegetable Seeds – wrote competitive analysis & positioning statements, seed variety naming.
Food & Beverage: On the Run Convenience Stores – campaign development to increase awareness and in-store traffic. Included web, social media and digital.
Lawn & Garden:
• Glee Potting Soil – full brand refresh with A+ video content, updated web experience, digital,
social and retail displays.
• Bayer Advanced Season Long Weed Control – helped concept and write ”The Science Below Campaign” to show the product benefits above & below the lawn surface. TV, radio, web, social, OOH.
Education: Washington University (branding campaign), Lift For Life Academy (digital recruitment campaign), Saint Louis Priory School (digital recruitment campaign).
PSA:
• MoDOT – created a disruptive, thought-provoking campaign to motivate young males to wear their seat belts. Included video, social media and digital.
Other work: Bellefontaine Cemetery (strategic positioning, social media), Humane Society (spade/neuter campaign), Circus Flora (digital campaign)
Senior Writer | Associate Creative Director | Creative Director
Momentum Worldwide, Saint Louis, Missouri • July 2000 – January 2014
Momentum Worldwide, Saint Louis, Missouri • July 2000 – January 2014
Healthcare: Children’s Hospital of Wisconsin – concepted and wrote scenes for the “Keep Spriggy Safe” game app to promote their injury prevention program.
Agriculture: Monsanto – provided creative strategy, concepting and writing to promote their key initiative – helping farmers meet the demands of our growing planet. (America’s Farmers Mobile Experience, Channel, DEKALB, DeRuiter, Seminis)
CPG: Coca-Cola account, joint manager – helped create national promotions for NASCAR, NCAA and
the Olympics.
Utilities: Pacific Gas & Electric – mobile tour that brought Smart Grid and Smart Meter technology to customers in a friendly and engaging way.
Other work: Anheuser-Busch, Craft Beer Alliance, Emerson, International Trucks, Kraft, Verizon.
Agriculture: Monsanto – provided creative strategy, concepting and writing to promote their key initiative – helping farmers meet the demands of our growing planet. (America’s Farmers Mobile Experience, Channel, DEKALB, DeRuiter, Seminis)
CPG: Coca-Cola account, joint manager – helped create national promotions for NASCAR, NCAA and
the Olympics.
Utilities: Pacific Gas & Electric – mobile tour that brought Smart Grid and Smart Meter technology to customers in a friendly and engaging way.
Other work: Anheuser-Busch, Craft Beer Alliance, Emerson, International Trucks, Kraft, Verizon.
Education
Bachelor of Journalism, Advertising
University of Missouri – Columbia, Cum laude
Bachelor of Journalism, Advertising
University of Missouri – Columbia, Cum laude