ABOUT ME
Thinker/doer/strategic storyteller. I love what I do because I learn about so many different things. I love learning about consumer behavior, needs and wants. I love learning about brands, products and services, and what makes them tick. I love strategy and storytelling. But most of all, I love observing, listening and collaborating to create great work.
Thinker/doer/strategic storyteller. I love what I do because I learn about so many different things. I love learning about consumer behavior, needs and wants. I love learning about brands, products and services, and what makes them tick. I love strategy and storytelling. But most of all, I love observing, listening and collaborating to create great work.
WHAT I’M DOING, WHAT I’VE DONE
Creative Director/Writer
Bayer CropScience Vegetable Seeds • June 2025 – Present (Contract)
Bayer CropScience Vegetable Seeds • June 2025 – Present (Contract)
• Provide creative concepting, copywriting and global marketing support for Vegetables by Bayer and its two flagship seed brands, Seminis and De Ruiter. Includes creative campaigns, video content, website content, social media and digital.
Creative Director/Writer
Cannonball Advertising & Promotion, Saint Louis, Missouri • January 2014 – June 2025
Cannonball Advertising & Promotion, Saint Louis, Missouri • January 2014 – June 2025
• On the Run Convenience Stores – campaign development to increase awareness and in-store traffic. Included website, social media and digital.
• MoDOT – created a disruptive and though-provoking campaign to motivate young males to wear
their seat belts. Included video, social media and digital.
• Missouri Baptist Medical Center – mammography awareness campaign. Included print & social media.
• Bayer Environmental Science – led the creative strategy, concepting and writing for specific business segments – golf, lawn, pest management & public health, stored grain, and vegetation management. Includes print, video, digital campaigns, trade shows.
• Bayer Vegetable Seeds – wrote competitive analysis & positioning statements, named a new seed variety.
• Other work: BJC HealthCare (branding campaign), Washington University (branding campaign),
Glee Potting Soil(branding & social), Lift For Life Academy (recruitment campaign), AMIkids St. Louis (summer fund), Bellefontaine Cemetery (strategic positioning, social media), Humane Society (spade/neuter campaign), Circus Flora (digital campaign)Murphy-Brown (recruitment campaign)
• MoDOT – created a disruptive and though-provoking campaign to motivate young males to wear
their seat belts. Included video, social media and digital.
• Missouri Baptist Medical Center – mammography awareness campaign. Included print & social media.
• Bayer Environmental Science – led the creative strategy, concepting and writing for specific business segments – golf, lawn, pest management & public health, stored grain, and vegetation management. Includes print, video, digital campaigns, trade shows.
• Bayer Vegetable Seeds – wrote competitive analysis & positioning statements, named a new seed variety.
• Other work: BJC HealthCare (branding campaign), Washington University (branding campaign),
Glee Potting Soil(branding & social), Lift For Life Academy (recruitment campaign), AMIkids St. Louis (summer fund), Bellefontaine Cemetery (strategic positioning, social media), Humane Society (spade/neuter campaign), Circus Flora (digital campaign)Murphy-Brown (recruitment campaign)
Senior Writer | Associate Creative Director | Creative Director
Momentum Worldwide, Saint Louis, Missouri • July 2000 – January 2014
Momentum Worldwide, Saint Louis, Missouri • July 2000 – January 2014
• Monsanto – provided creative strategy, concepting and writing to promote their key initiative – helping farmers meet the demands of our growing planet. (America’s Farmers Mobile Experience, Channel, DEKALB, DeRuiter, Seminis)
• Children’s Hospital of Wisconsin – helped create the “Keep Spriggy Safe” game app to promote their injury prevention program.
• Joint manager, Coca-Cola account – helped create national promotions for Harry NASCAR, NCAA
and the Olympics.
• Other work: Anheuser-Busch, Craft Beer Alliance, Emerson, International Trucks, Kraft,
Pacific Gas & Electric, Verizon.
• Lived & worked in Sweden as part of an agency exchange program.
• Children’s Hospital of Wisconsin – helped create the “Keep Spriggy Safe” game app to promote their injury prevention program.
• Joint manager, Coca-Cola account – helped create national promotions for Harry NASCAR, NCAA
and the Olympics.
• Other work: Anheuser-Busch, Craft Beer Alliance, Emerson, International Trucks, Kraft,
Pacific Gas & Electric, Verizon.
• Lived & worked in Sweden as part of an agency exchange program.
Education
Bachelor of Journalism, Advertising
University of Missouri – Columbia, Cum laude
Bachelor of Journalism, Advertising
University of Missouri – Columbia, Cum laude
I Use My Creativity for Good Causes
AMIkids St. Louis, Humane Society, Variety the Children’s Charity, Circus Flora, COCA – Center of Creative Arts
AMIkids St. Louis, Humane Society, Variety the Children’s Charity, Circus Flora, COCA – Center of Creative Arts