Regular mammograms are an important step in overall wellness. Missouri Baptist Medical Center wanted to create a campaign that encouraged woman 40-65 to get their mammograms. All too often, women put family, friends, work and other responsibilities ahead of themselves.
In the creative approach, we stayed away from the "scary" and featured colorful, empowering imagery of women to reinforce the importance of mammograms and well-being. There’s nothing more beautiful than good health and the joy you get from taking care of yourself.
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