GreenLeaf needed help marketing the world‘s most elegant, upscale sugar. They ultimately wanted ownership of the premium sugar and sweet category in Dubai, the UAE and other target markets. We needed to provide consumers a glimpse inside GreenLeaf’s elegant world and create the feeling of “insiderness” that is essential in convincing them to choose GreenLeaf sugar over the entrenched competition. From positioning and branding to packaging to launch strategy, we’re building the premium sugar category from the ground up.
