An apparel line just for agricultural youth? For a corn seed brand? Absolutely. DEKALB WingWear was developed to catch the attention of ag youth so they form a strong brand loyalty with DEKALB corn seed while they are young. So when they start careers of their own, they turn to DEKALB to help them achieve their goals.
We created the entire clothing line - fabric, colors, design and messaging. The following examples showcase the marketing elements we developed to support the campaign - posters, catalogs, events and ongoing web elements. Creatively, I put this in the "This will never happen again" category.
AD: Mark Newman
Photography: Brian Kuhlmann
Edit: Scott Whiteaker
Audio: Mark Bartels
Photography: Brian Kuhlmann
Edit: Scott Whiteaker
Audio: Mark Bartels
Online Video
"Lilly" :30 TV
Poster
Know where you came from and where you want to be.
Be inspired by all that is good around you and in you.
Celebrate individuality with a look that's all your own.
Stay grounded in your roots.
Be you.
Be inspired by all that is good around you and in you.
Celebrate individuality with a look that's all your own.
Stay grounded in your roots.
Be you.
Poster
Catalog Cover
Catalog
Catalog
Catalog
Catalog
Catalog Back Cover
Postcard
Postcard
Postcard
Event Pop-Up Store