Bellefontaine Cemetery and Arboretum is one of St. Louis' oldest and most historically significant cemeteries. It's the final resting place for many historical figures including William Clark, of Lewis & Clark, and Irma Rombauer, the author of Joy of Cooking. The cemetery wanted to increase its awareness and...increase sales. Let's face it, no one likes to talk about death and cemeteries. So we made it more than about that. We made it about celebrating the experiences, stories and memories of loved ones. The brand essence – Celebrating lives well lived, today and tomorrow.
AD: Nick Crnko
Photographer: Jennifer Silverberg
Photographer: Jennifer Silverberg
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