Bayer Vegetation Management

Weeds and grasses growing along roadsides/highways, guardrails, railroads, utility substations
and solar farms can cause real safety concerns, including obstructing rights-of-way and damaging 
infrastructure. Natural areas and rangeland are also threatened as invasive grasses degrade the health and productivity of the land.
Following are examples of communication elements created to promote the Bayer Vegetation Management herbicide portfolio – brochures, webpages, emails, and customer story webpages 
and videos.
Rejuvra Herbicide Videos 
Protecting Against Invasive Grasses
Invasive annual grasses are spreading at an alarming rate across the western U.S. These grasses inhibit the growth of native plants, degrade wildlife and pollinator habitat, and cause more frequent wildfires. Natural area and rangeland land managers are aware that invasive annual grasses are a threat to their land, but may not be aware of how severe the threat is and the actions they can take.
To help tell the story, we traveled to Utah and Colorado to interview experts in the field to get their candid perspective. These videos help position Bayer as a leader, expert and partner in invasive grass control.
Think Forward, Think Fall – Fall Application Program 
When it comes to effective herbicide applications, timing is everything. That's because applicators face things beyond their control like rain, high temperatures and windy conditions. In this campaign, we educated customers about the value of making applications in the fall versus the spring. It's a change in mindset that delivers more consistency, flexibility and savings.
Think Forward, Think Fall email
Solar Farm Solutions​​​​​​​

Cable Barrier & Guardrail Solutions
Cable Barrier email
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