When other brands look at lawn fertilizer and weed control they only focus on what they can see. Bayer Advanced science focuses above and below the surface so your yard not only looks healthy, it's healthy from top to bottom. Season Long Weed Control is the ONLY spray with the revolutionary science to kill and prevent lawn weeds for up to 6 months. It kills both the lawn weeds you see, and the ones you don’t. How great is that?
I wrote creative narratives that were be adapted for the various touch points along the consumer journey including: TV, product landing pages, emails, e-newletters, product catalog descriptions, Facebook posts, ratings and reviews sweeps, outdoor, and content for retailer partnerships.
"The Science Below" :30 TV
"The Science Below" :30 Radio
Email – Bazaarvoice partnership
Facebook posts
Shopkick product look book
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